Inspired by reading about the origins of Big Bang theory, Poppy devised her own theory to create a lipgloss that produces the illusion of fuller lips but without the pain or tingle.
Here's Poppy's theory:
"Women spend a lot of Time* looking for products that maximize the Expansion of the lips. It seems like everyday there is a new lip-plumping Creation, most of which are uncomfortable to use and end up in the Black Hole of your bathroom drawer. I've taken all of my knowledge of the lip Cosmos and have put all my Energy into designing these eight shades of gloss for a Big Bang effect. Each shade has my exact ratio of shine to shimmer to create the illusion of fuller lips. So don't waste any more Space on lip plumpers that sting - with the right formula, the possibilities for fuller-looking lips and luxurious comfort are Infinite."
*All shade names embedded in the "theory!"